| In this article I want to share with you my super | | | | art of copywriting is an important part of any email |
| successful formula for creating and running a | | | | campaign. |
| successful email marketing campaign. This works just | | | | Fourth, I send out the letter to my email list when I said I |
| as well for affiliate campaigns as it does if you're | | | | would...trivial but important enough to list as a step. |
| selling your own products or services. | | | | Email marketing is about trust, and being sloppy, telling |
| There are several steps that I go through when | | | | people on your list that you will contact them on |
| sending out an email marketing campaign, seven to be | | | | Wednesday and not getting around to it till Thursday |
| exact. These steps are the best sequence of steps | | | | sends a negative message that people will definitely |
| that have produced the best results for me (and I've | | | | pick up on. |
| tested lots of different sequence options). | | | | Fifth, I wait 2 days and sent out a follow-up email. Most |
| First, you need a list that you send email to frequently | | | | people leave out this step. My follow-up letters have |
| so that they know who you are and are familiar with | | | | pulled in an extra 15% more sales at a time...that's 15% |
| you. If you don't produce your own ezine (about | | | | more sales that I wouldn't have had if I didn't send out |
| whatever it is you sell online) or blog you really need to | | | | a simple follow-up. The follow-up just reminds people |
| start one immediately. This may be a stupidly obvious | | | | of the offer and extends it for 2 days. |
| step, but many people overlook it. Some people want | | | | Sixth...this is a new step, I send another follow-up (in the |
| to rent a list, which is usually a terrible idea. Other | | | | form of a newsletter usually) recapping the offer and |
| people try to JV with other people who already have | | | | extending it for two more days... In the old days I was |
| a list. That can work in some circumstances, but | | | | afraid of offending people by sending out too much |
| nothing pulls better than your own house list that is | | | | email. I don't worry about this any more because the |
| familiar with you and used to getting email from you. | | | | numbers don't lie, you will make more money the more |
| Second, I always send out a pre-email. It states that I | | | | you times you send your message (obviously if you |
| will be sending out a special message on Wednesday | | | | send 20,000 emails to each person they'll get mad...just |
| (or whatever day) and tells everyone to look out for it. | | | | be reasonable). |
| This is an important step. Why? I don't know really. | | | | Seventh, I follow-up via postal mail with all the people |
| You warm up your car in the winter, you warm up | | | | who purchased your product thanking them for taking |
| your body before exercising, and equally you must | | | | advantage of the special offer and giving them some |
| warm up your list before sending a major email | | | | sort of unexpected free gift. |
| campaign. | | | | These are my basic 7 steps to successful email |
| Third, I create the sales letter. Again, this may be | | | | marketing, I recommend you use them every time you |
| obvious, but many people rush through this step. The | | | | create an email marketing campaign. |