| The astronomical rate at which online businesses, | | | | If you decide to use the actual article, you should alter |
| blogs, and personal websites spring up on the web | | | | it enough that the search engines will not dub it as |
| means that there is always a very large number of | | | | duplicate content. You have to change more than a |
| new "netpreneurs" out there looking for ways to drive | | | | couple of words. In fact, to do it well, you will probably |
| internet traffic to their space. Article marketing is a | | | | need to do some research and essentially rewrite the |
| web traffic tool of paramount importance. Firstly, it is | | | | article. By that point, you will have realized that you |
| free, or very nearly so. If you are not already running | | | | could have saved the money you spent on the Private |
| to grab a sharpened pencil and a legal pad, I | | | | Label Rights and just researched and written the |
| appreciate your patience; I will reward that patience by | | | | article yourself. |
| enumerating a bit of my philosophy on article | | | | Another shortcut is to hire your own ghostwriter. |
| marketing. Many avenues are available for article | | | | Ghostwriters can be found at any freelance service, |
| marketers, and some are clearly better than others | | | | which are easily found on the web. If you go on to |
| are. It comes down to that old cliche and movie title: | | | | create several moneymaking websites, you will likely |
| The Good, The Bad, and The Ugly (not necessarily in | | | | need a ghostwriter at some point. When you hire a |
| that order). | | | | freelancer, they look at your product, service, or |
| The Bad | | | | website, research related topics, and then write |
| Easily the most important tenet never to break is, "Do | | | | well-composed articles for you. Remember, Private |
| Not Plagiarize!" It seems obvious, doesn't it? The fact is, | | | | Label Rights articles are prewritten. The difference |
| however, that plagiarism is so easy in the electronic | | | | between buying Private Label Rights articles and using |
| age that many normally good people succumb to the | | | | a freelance ghostwriter is like the difference between |
| temptation. The repercussions of plagiarism could be | | | | having microwave macaroni and cheese for dinner |
| severe. You could get banned and blacklisted not only | | | | and having your own personal chef prepare a dinner |
| from the article directories, but possibly even by | | | | perfectly suited to your tastes. |
| search engines. You may ultimately face a lawsuit | | | | The Good |
| from the actual author of the content. At the milder | | | | The best way to utilize the power of article marketing |
| end, the search engines may simply view your | | | | is to write your own content. You don't have to be a |
| plagiarized article as duplicate content, and therefore | | | | Hemingway. Simply research your topic or keyword |
| you would not get the traffic you desire anyway. | | | | and write as if you were explaining it to your friend. |
| Beyond that, plagiarism is lazy and unethical. There are | | | | Try to use your main one or two keywords often, but |
| shortcuts you can take without resorting to plagiarism, | | | | not to the extent that it renders your article unreadable. |
| if you insist on laziness. Most of these shortcuts will | | | | Remember to use a good spell-checker, as many |
| cost you money, though. What are these shortcuts? | | | | article directories will not accept articles with many |
| The Ugly | | | | spelling mistakes. A good article will be from 500 to |
| One way to make article marketing easier is to use | | | | 800 words. It can be more than this, but many articles |
| content that you get from purchasing Private Label | | | | that are picked up for newsletter distribution fall within |
| Rights (PLR) articles. Private Label Rights articles are | | | | this range. After writing and spell checking, put the |
| written by ghostwriters, but you get to put your name | | | | article aside for a while. When you come back to it |
| and information on it as if you were the author. Many | | | | later, reread it. Taking a break from it for a bit often |
| people have found success using Private Label Rights | | | | helps your mind refocus, and you may find mistakes or |
| articles, but they do come with a caveat. Many times, | | | | make improvements |
| these articles have been repeatedly plastered all over | | | | When you feel your article is ready, begin submitting it |
| the internet by dozens or hundreds of different | | | | to article directories. Most article directories allow you |
| "authors." That means, once again, that the search | | | | to post articles free of charge; the directories that |
| engines will likely view these articles as duplicate | | | | charge a fee usually do not cost much. If a directory |
| content, and they will not rank these articles highly. | | | | charges a fee, be sure to check out what that fee is |
| Some article directories will not accept any articles that | | | | for, and make sure it is worth your money. |
| they recognize as coming from Private Label Rights. | | | | Write and publish an article a day and you will see |
| Private Label Rights articles may be used as an | | | | traffic to your website grow steadily until it eventually |
| inspiration for a topic about which to write your own | | | | becomes a torrent. Do not be afraid - as article |
| article. They may also serve as a guideline as to the | | | | marketers, that is the adventure we crave. |
| proper length and format of your own, original articles. | | | | |