| You have a topic, and you know there must be some | | | | volume you're looking for is between 4,000 and 40,000 |
| interest in it. After all, you can't be the only person | | | | searches per month. Of course, that's a broad range |
| interested in your favourite pastime, can you? | | | | and there are things to consider about being at either |
| That's what keywords allow you to discover. A | | | | end. Being at - or over - 40,000 monthly searches |
| keyword is a term or phrase that captures the | | | | means the market is huge. Getting into that market |
| essence of your topic. For example, "model airplane" is | | | | with the keywords you're using means you risk being |
| a good keyword phrase. To focus more clearly on | | | | just one more voice in the crowd. You can probably |
| your interest, "radio controlled airplane" might be more | | | | get better keywords by being more specific about |
| helpful. | | | | your topic. |
| To start using keywords for determining the size of | | | | From the model airplane example, "model airplane" has |
| your market, make a list of six words that spring to | | | | a monthly search volume of 135,000 and "radio |
| mind when you think of your topic. This is a large | | | | controlled airplane" has a monthly volume of 6,600. The |
| enough list to get you started. Whichever keyword | | | | lower the monthly search volume the more tightly |
| research tool you choose to use, what you're looking | | | | niched you are in a market. Getting below 4,000 |
| for is a particular volume of monthly searches for | | | | searches per month means your moving into a market |
| each keyword or phrase. Every tool will also help you | | | | that just doesn't have enough volume to be truly |
| develop a longer keyword list. (I'll give you two free | | | | profitable. |
| tools to choose from later in the article.) The search | | | | |