First Commercial Embroidery Manufacturing Establishment

Jacob Schiess started the first commercial embroiderymachine utilized the combination of a continuously
manufacturing establishment in 1848 in New York. Hethreaded needle and shuttle containing a bobbin of
came from Switzerland and within a year had his ownthread. The shuttle itself looked similar to the hull of a
embroidery plant in operation. All the stitching wassailboat. "Schiffli" means "little boat" in the Swiss dialect
done by hand by fifteen woman stitching exquisiteof the German language, so his machine came to be
designs by hand.known as a schiffli machine.
The development of machine embroidery did not takeIn 1876, Kursheedt began importing a number of schiffli
place until the 1800's. Joshua Heilmann from Mulhousemachines to America, thereby making him the real
worked on the design of a hand embroidery machine.founder of the schiffli embroidery industry in the United
Though he did not sell many, it revolutionized theStates.
embroidery industry. Heilmann's invention was quicklyDr. Robert Reiner, founder of Robert Reiner, Inc., of
followed by the "shuttle embroidery" and the "chainWeehawken, came to the United States in 1903 in his
stitch embroidery" methods.early twenties. Realizing the potential of the
The beginnings of shuttle embroidery dates back toembroidery industry, he persuaded the Vogtlandishe
the 1860's when Isaak Groebli, from St. Gallen,Machine Works of Plauen, Germany, to appoint him it's
Switzerland, was inspired by the work produced onAmerican agent. This began a mass importation of
the sewing machine.embroidery machines into northern New Jersey's
Around the 1870's there were fourteen companiesHudson County. The banks arranged long-term credit
manufacturing embroidery machines in Switzerlandto purchasers. Dr. Reiner made it possible for hundreds
manufacturing hand loom embroidery machines. Todayof Austrian, German, and Swiss immigrants in New
there are four companies manufacturing schiffliJersey to become manufacturers of embroidery.
embroidery machines.The industry grew until 1938, when suddenly the two
In 1873, Alphonse Kursheedt imported twelve of thesources for the manufacture of machines in Plauen,
ten new embroidery hand looms from St. Gallen,Germany, and Arbon, Switzerland, ceased operation
making him the first American to use a mechanizedbecause of World War 2. No additional machines
embroidery process. The looms used multiple needleswere produced until 1953, when Robert Reiner Inc.
and were an unbelievable improvement over theintroduced the first American-made schiffli machine.
age-old process of stitching by hand. They were,Gradually in time, improvements were made to the
however, powered manually.machine in America as well as in Switzerland and
Immediately afterwards, Isaak Groebli of SwitzerlandGermany.
invented the first practical Schiffli Embroidery machine.Today computers are playing a major role in the
This machine was based on the principals introducedembroidery process.
by the newly invented sewing machine. Groebli's