| In this article I want to talk to you about holding a sale. | | | | dings - take advantage of the dings and get the thing |
| Many online business owners overlook holding sales, | | | | for 30-40% off! |
| but they can be a significant source of additional | | | | Free Shipping Sale - Buy anything on our web site and |
| income. Why do you think the major department | | | | we'll pay for shipping! |
| stores (heck any offline store not just the department | | | | Close Out Sale - Ah the close out sale. You've got to |
| stores) hold so many sales? | | | | make way for new inventory coming soon so |
| Holding a sale on your web site is a great way to | | | | everything must go! |
| boost your income. Stores hold sales all the time, why | | | | Package Discount - Separately these all cost X but |
| shouldn't your web site have one now and again? | | | | buy them together in this special offer package, and |
| There's a secret to holding a successful sale though, | | | | pay 20% less. |
| and it's important. You have to give your web site | | | | Holiday Sale - One of my favorites, there's always |
| visitors a reason for the sale! | | | | some sort of holiday or your birthday that you can |
| You can't just say..."We're holding a sale!" you have to | | | | celebrate with a 25% off sale. |
| give a reason, or at least use one of the standard | | | | Buy One Get One Free - Self Explanatory. |
| "Sales" like you see all the time that are second nature | | | | These are just a few reasons to give a sale. Why not |
| to people (I'll list some of these below). | | | | pick one and try it today. I think you'll be surprised at |
| Why is that? I have no idea but I've found it to be true | | | | the nice little bump in your sales. Plus, this is a good |
| time and time again over the years. Some quirk in | | | | way to test different price points for your product |
| human Psychology or something, but people need a | | | | without looking like you're testing different prices for |
| reason or else they think something's wrong. | | | | your product. |
| "Why is this thing on sale? Is something wrong with it? | | | | Here's an idea. Every two weeks try one of these |
| Can't sell them at the regular price eh? Must be | | | | sales. Create a very simple email telling your list |
| worthless...." | | | | subscribers that you are holding one of these sales. |
| ...that sort of thing. | | | | After you've gone through the entire list, add up all the |
| So here are a few reasons to give a sale. Be sure to | | | | additional orders you received that you wouldn't have |
| let your customers know these reasons when you | | | | normally gotten had you not run the sales. Then |
| hold a sale. (or at least ONE of these reasons). | | | | calculate how much profit you earned from just a few |
| Ding And Dent - Tell them that you had a bunch of | | | | minutes typing out those emails and hitting the send |
| your product sitting around and they got banged up. | | | | button on your email followup program. |
| They're still perfectly ok, they just have a couple of | | | | I think you'll be happily surprised! |