| In this article I want to talk about one incredibly simple | | | | back guarantee? Some places offer a 30 day money |
| copywriting tip that is guaranteed to increase your | | | | back guarantee, some places offer 60 or 90 day. |
| web site sales conversion ratios. This is an incredibly | | | | What's the best time frame? |
| simple tip that you can apply to your web site in | | | | That depends. Test each one yourself and see which |
| seconds, but people often overlook it. | | | | ones pulls the most responses (sales). My tests have |
| The tip..."Offer A Money Back Guarantee With | | | | ALWAYS shown that the longer the guarantee, the |
| Whatever You're Selling" | | | | more sales I get. Always. |
| I'm stunned whenever I see a site selling something | | | | So I always offer a year long money back guarantee, |
| and I don't see them shout from the heavens that they | | | | or a "Lifetime" guarantee. |
| offer a money back guarantee! | | | | Sounds crazy, and it sounds like you could really get |
| First off, you should always offer a money back | | | | hurt offering such a long guarantee. But the truth is, I |
| guarantee. Always and without a doubt. | | | | hardly ever get asked for a refund. |
| Doing business on the Internet, you have to build up | | | | If you believe in your products and services, and |
| trust with your potential customer since they don't | | | | they're good products or services, you won't have |
| know you and will never see you. | | | | trouble with people returning your stuff. |
| You've got to put all the risk on your own shoulders, | | | | When I do occasionally get asked for a refund, I |
| not your customers. If they know that they can | | | | immediately issue it. I want to make the process as |
| always send the thing back, it goes a long way in | | | | easy as possible for the person who's returning my |
| getting them to open their wallets. | | | | stuff. |
| Second off, you should always make your guarantee | | | | Always be courteous as well. Often times, people who |
| stand out. Draw attention to the guarantee. Use big | | | | return stuff comment on how fast and easy it was, |
| bold letters and flashy colors! Make it a major selling | | | | and how helpful I was...often these people return to buy |
| point in your site's copy. | | | | more stuff from me in the future. Which I never would |
| "Our Iron Clad 100% Money Back - No Hassle - | | | | have thought would happen until it did. I was stunned, |
| Satisfaction Guarantee!!" | | | | literally. |
| Draw attention, make the person know you are really | | | | That's about all I have to say about guarantees. If you |
| serious about your guarantee. Anything you can do to | | | | aren't currently offering one, start doing so and see for |
| ease the worry when someone is trying to decide to | | | | yourself how much your sales will increase. Try it for |
| spend money is good. | | | | just one of your products and services and see just |
| Next...time frame...how long should you offer a money | | | | how high an increase in sales you get. |