| Did you know that those who build search engine | | | | 90% of people in the website building game are |
| optimized websites generally all fail before their | | | | always chasing the higher searched for more |
| website is even online? | | | | competitive keyword terms. |
| It's a sad but true fact and the main reason for this is | | | | I am more than happy to take the less searched for |
| due to their poor market research and keyword | | | | keyword terms. The less competition the easier it is to |
| research. Before you even consider building a website | | | | get visitors to my website. |
| you must check out whether or not the market your | | | | Where do I find the various rc car models? Pretty |
| entering is one that you can succeed in. | | | | simple...I visit and type in rc car models or rc car model |
| To be successful you need to find a market that you | | | | list. I then visit each site making note of the various |
| can compete in. Building a site on health and fitness will | | | | different types of models. |
| never be successful. However in saying that you can | | | | In this example we'll take the RC10GT2 RS RTR W/ |
| dig deeper into that market to discover niches that you | | | | Radio. That means absolutely nothing to me but I can |
| stand a chance of competing in. | | | | guarantee that if a rc car enthusiast came to my |
| In this example we will use remote control (rc) toys as | | | | website he would know exactly what it is. |
| our market. Our common knowledge tells us there are | | | | On the keyword research tool I place the term: |
| many different types of rc toys available so we | | | | RC10GT2 |
| decide that the best plan of action is to build several | | | | * rc10gt2 - 34 visitors a day |
| different sites on each type of rc toy. | | | | * setup sheets for rc10gt2 - 5 visitors a day |
| * Site 1: rc cars - 1,109 visitors per day | | | | Pretty interesting results. That is only for one rc car |
| * Site 2: rc helicopters - 663 visitors per day | | | | model. In google there are less than 13,500 competing |
| * Site 3: rc airplanes - 451 visitors per day | | | | websites for that term. Most of those sites wouldn't |
| * Site 4: rc tanks - 157 visitors per day | | | | even be optimized or have any external linking |
| * Site 5: rc boats - 323 visitors per day | | | | campaigns done for them. |
| (Many of the above terms have a lower level niche. | | | | Could I rank highly for that term? I would say most |
| For example you could have gas powered rc cars. To | | | | definitely yes. |
| keep it more simple I will only focus on the top level | | | | Imagine if I have 40 different rc model keyword pages |
| niche) | | | | each getting about 20 visitors a day. |
| The visitor count for each of the above terms is | | | | That will be over 800 visitors. |
| pretty high. The fact is if I built my websites on those | | | | Now back to the start. |
| terms it would be very hard to compete. This is were | | | | Site 1: rc cars - 1,109 visitors per day |
| the keyword research comes in. | | | | That term I will never rank high for. |
| There are a number of ways I can go about this but | | | | But by doing a little research I could find the keyword |
| on this occasion the best option may be to try and | | | | terms that will nearly provide me with those numbers |
| compete for the specific models of each of those rc | | | | of visitors. The only difference is that I can compete |
| toys. | | | | for those specific terms. Not only that, I can offer |
| The benefits to this are huge. If I choose to compete | | | | products on my site for each of those models. Thanks |
| for each model not only will it create a more specific | | | | to how specific my keyword research has been the |
| search which I stand a much higher chance of ranking | | | | chances of converting those visitors into cash is much |
| highly for, I can also offer product links to those | | | | higher. |
| models. (Through my affiliate link of course) | | | | |