| In this article I want to talk to you about a blueprint that | | | | ticket to your next seminar, etc etc etc. |
| basically guarantees your long term success in | | | | Keep contacting "Bob" over the years and he might |
| business (be it Internet business or any business). | | | | spend $300, $500, $2,000 dollars or more over the |
| This is a little tip that's easy to implement. I do this | | | | course of ten years. |
| myself and I can honestly say that it's one of the | | | | That's called the "back end", and that's where the real |
| greatest investments I've ever made in my business. | | | | money is...I don't care what kind of business you're in. |
| It certainly pays back the highest "ROI" or Return on | | | | And that's where the "Bob File" comes into place. I use |
| Investment. | | | | that original $9 bucks from Bob's first purchase to pay |
| Ready...OK, here it is. | | | | for printing and postage for a series of sales letters |
| Whenever someone buys something from me, I | | | | that I will send out every 3-4 weeks over the course |
| immediately deduct the hard costs involved. For | | | | of the next year. I'm talking actual postal mail here, not |
| instance, let's say I'm selling a seminar on DVD for $50. | | | | email. |
| Let's say it costs $3.50 to produce that DVD and ship | | | | Then, every time "Bob" buys something else from me, I |
| it to the customer....we'll call the customer Bob. | | | | do the same thing and replenish the "Bob File". |
| So I deduct $3.50 from $50 for a total net profit of | | | | The permutations on this are endless. Let's say the |
| $46.50. | | | | sales letters aren't working. I might send "bob" a copy |
| Now here's the secret. Next I deduct anywhere from | | | | of another DVD seminar for free. Remember, it only |
| 10% to 20% and put that money in a special file...a | | | | cost me $3.50 to produce and ship my original DVD to |
| special "Bob" file. In this case, I would probably deduct | | | | "bob"...what do you suppose "bob" would think if 8 |
| 20% of $46.50, or about $9 bucks. | | | | months later I sent him another Seminar on DVD with |
| So now my "Bob" file has $9 bucks in it. | | | | a retail price of "$169" for free just because I valued |
| The DVD costs $50 minus $3.50 to produce and ship | | | | "bob" as a customer? |
| it, minus $9 for my "Bob" file, for a grand total of | | | | Deduct that new $3.50 from my $9 "bob file" and the |
| $37.50, which I bank as my profit. | | | | game rolls on. Do you see how much fun this can be? |
| OK, so what? | | | | Do you see how hugely beneficial this can be to your |
| Well, I take that "Bob" file and I invest it back into Bob. | | | | business? |
| I don't care what you're selling, the simple truth of the | | | | Think of it as an investment. Let's say that $9 get's |
| matter is that you will make most of your money on | | | | bob to purchase something from me 6 months later |
| the "back end". That means you will make most of | | | | that costs $99. |
| your money selling more and more stuff to "Bob" over | | | | Do you know anything else in the world that you can |
| the years. | | | | invest $9 in and get $99 back out? (and let's not |
| Initially "Bob" might buy just one DVD for $50. If you | | | | forget, "bob" gave us the $9 to begin with!)..... |
| never talk to "Bob" again, that's where the relationship | | | | This is a very very powerful business concept that |
| ends. But keep talking to "Bob", keep sending him sales | | | | you should really put to use right away. It can make or |
| letters etc and over the years "Bob" might buy a book | | | | break your business, just think about that! |
| from you, some software, another DVD, maybe a | | | | |