| While many realtors have real estate blogs, which is | | | | Realtors can promote homes and properties using |
| quite evident in the directory of real estate blogs at | | | | RSS feeds. The content distribution and syndication |
| many are missing the opportunity to extend their | | | | using RSS feeds will exceed that which is possible via |
| audience even further by using RSS Feeds. | | | | a local newspaper advertisement. |
| What is RSS? | | | | 2. Promote Rental Properties |
| RSS is a standard format for syndicating content on | | | | Realtors can promote rental properties, or seasonal |
| the Internet. The content can be anything! Often, | | | | listings using RSS feeds. |
| information contained in an RSS feed is syndicated on | | | | 3. Promote Open Houses |
| other websites, which expands its reach. Website | | | | Real estate offices can announce and advertise open |
| visitors love RSS because they choose which feeds | | | | houses using RSS feeds. |
| they wish to subscribe to. And if at any point they are | | | | 4. Real Estate News |
| unhappy with the content contained in the RSS feed, | | | | Realtors can announce office news, promotions, or |
| they simply unsubscribe and no longer receive | | | | home sales using RSS. Showing how quickly a |
| notification of feed updates. | | | | property was sold may encourage other sellers to sign |
| RSS feeds are becoming an essential tool for | | | | up with a realty office. Realtors can also monitor |
| Realtors, who are struggling in a declining market. Real | | | | industry news using RSS feeds. |
| estate offices that adopt technology as a marketing | | | | 5. Town Demographics / Statistics |
| tool will remain one step ahead of their competition. | | | | Realty offices can provide demographics and |
| Why Should Realtors Use RSS? | | | | statistical information for regions in which they sell |
| There is little argument that RSS can and will generate | | | | homes using RSS feeds. Statistical information in RSS |
| web traffic. Realtors using RSS feeds will increase the | | | | feeds will attract buyers interested in specific area or |
| traffic to their website, and more web traffic means | | | | regions. |
| more potential buyers. RSS feeds will expand a | | | | 6. Town Events |
| realtor's reach and distribution, meaning that Realtors | | | | Realtors can give potential clients a taste of the local |
| will reach new audiences using RSS feeds. RSS | | | | flavor by providing a calendar of local events. |
| reaches areas through syndication that are just not as | | | | 7. Virtual Tours |
| accessible through normal channels or traditional realty | | | | Realtors can provide home buyers with virtual home |
| advertising. Technically-savvy investors with deep | | | | tours that promote the property's best features. Real |
| pockets keep watch for new listings, and they will | | | | estate offices can simply include a photo slide show or |
| frequently scan RSS feeds for specific locations. Using | | | | video in the RSS feed's "enclosure" field. |
| RSS feeds, real estate offices are able to draw | | | | 8. Mortgage Rates |
| attention to specific properties they decide to highlight | | | | Prospective home buyers can monitor mortgage rates |
| in their feeds. | | | | through a variety of lenders using RSS feeds. Loan |
| Additionally, RSS is far less expensive than a print | | | | rate changes appear in the RSS feeds as the new |
| campaign in the local newspaper or journals. In fact, the | | | | mortgage rates are announced. |
| only real expense involved to Realtors interested in | | | | 9. Promote Commerical Property |
| creating RSS feeds is the time that it takes to add | | | | Business opportunities and commercial properties can |
| content to the RSS feed each day. Realtors can use | | | | be promoted using RSS feeds. |
| RSS feeds a number of different ways. | | | | It is no secret that the real estate market is struggling, |
| How Can Realtors Use RSS? | | | | and realtors using technology to their advantage could |
| 1. Sell Homes | | | | be the key to a realty office's success. |