| Email Marketing Programs provide incredible | | | | your online activities. Many programs allow you to add |
| opportunity to connect with clients and grow your | | | | your own images, and a few email marketing |
| business. But are you getting the most out of your | | | | programs even allow you to edit them - resize them, |
| email marketing program? Are you taking advantage | | | | rotate them, add a border, and more. |
| of all its great features, or just doing the bare minimum | | | | 4. Take Advantage of Your Custom Subscription |
| to get your email campaign out? | | | | Centers |
| Below, I've put together a few tips on how to make | | | | The best programs offer you a custom subscription |
| sure you're getting the best bang for your buck with: | | | | center, where your subscribers can go to indicate their |
| 1. Use Mailing List Signup Boxes to turn site visitors into | | | | interests and update personal information. The |
| mailing list subscribers | | | | subscription center is a personal webpage that |
| A good email marketing program will help you attract | | | | connects to your mailing list and updates subscriber |
| more mailing list subscribers by offering a free mailing | | | | information on the fly. Some programs will even allow |
| list signup box for your website. | | | | you to customize your subscription center with your |
| This box consists of a simple block of code, which, | | | | company colors and logos, as well as custom interest |
| when pasted onto your website, allows visitors to sign | | | | groups that match your company's offerings. |
| up for your mailing list. When visitors type their email | | | | 5. Don't Struggle - Count on Customer Service for a |
| address, the box connects directly to your mailing list | | | | Helping Hand |
| and adds that person. | | | | Any email marketing program is designed to be |
| 2. Customize Your Welcome Autoresponder | | | | user-friendly and easy-to-use. |
| Many email marketing programs automatically send a | | | | But sometimes, when something is new to us, we |
| welcome message to subscribers when they add | | | | need a helping hand to make sense of everything. The |
| themselves to your list. This message is usually written | | | | worst thing you can do is waste tons of time trying to |
| in general terms, like "Hello, welcome to out mailing list." | | | | figure things out. A good program will offer fast, |
| However, some programs allow you to customize this | | | | friendly and reliable customer service. So if you're |
| welcome message by adding your logo and | | | | having a hard time, send a quick email to your |
| customizing your text. Readers will feel more welcome | | | | customer service representative. If you're using a |
| if, instead of the general message, they read "Hola | | | | great email marketing program, you'll be pleasantly |
| Marci. | | | | surprised at the quick response you'll get. Some |
| Thanks for signing up for the Spanish Learning Club's | | | | customer care representatives will even walk you |
| weekly newsletter." | | | | through things on the phone, to make sure you're on |
| 3. Send Stunning, Professional Emails with Custom | | | | the right track. |
| Templates and Images | | | | There are many things to keep in mind when choosing |
| You have less than one second to grab your reader's | | | | an email marketing program, but sometimes it's the |
| attention before they skip to the next message, so | | | | extra perks that make the program (and your |
| choose an email marketing program that allows you to | | | | campaign results) go from good, to great, and even |
| create captivating emails. A great program will build | | | | outstanding sometimes. Keep the above tips in mind |
| you a custom template, and even match it to your | | | | when choosing an email marketing program, and you'll |
| website, so you have a seamless brand image in all | | | | be sure to get the best bang for your buck. |