| Hugo Boss started out as a small workshop
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| | shareholders). By 1987, the company was
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| in Metzingen, Germany. Founded in 1923,
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| | grossing $500 million per annum.
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| and named after its founder, it claimed a
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| | A big portion of the company was sold to
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| controversial spot in history; having
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| | the Japanese Leyton Group in 1989,
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| produced the Nazi SS uniforms and
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| | although the Holy brothers remained
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| utilizing forced labor from France and
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| | active in the management process. Three
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| Poland in World War II, when uniforms
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| | years later, they resigned whilst
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| were in great demand.
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| | retaining designer stores in Munich and
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| The company started out with industrial
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| | Stuttgart under the Hugo Boss Company.
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| worker suits, uniforms and raincoats.
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| | Marzotto became a major shareholder in
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| Boss died in 1948 and grandsons Uwe and
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| | 1991 and hired Peter Littmann as the new
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| Jochen Holy took over and geared it
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| | CEO. In response to the economic
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| towards the more promising path of
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| | recession, two more labels were added
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| menswear. The company released its very
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| | namely Hugo - for the young and hip
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| first suit design for men in 1953.
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| | professional, and Baldessarini - for the
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| Competition was stiff in the German
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| | classy top executive. Within a year,
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| market in the 1960s so the brothers
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| | profits increased up to 74% and the
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| decided to create men's suits in colorful
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| | company further expanded to the Southeast
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| hues made from durable, quality fabrics
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| | Asian region. In 1997, the company
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| by Gaenslen & Voelter. Over the decade,
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| | promised to reimburse to slave laborers
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| Hugo Boss bested other companies by
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| | post World War I.
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| introducing trendier suits made of light
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| | Littmann was succeeded by chief designer
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| Italian fabric, in contrast to the
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| | and marketing manager Werner Baldessarini
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| traditional German suits that were made
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| | in 1998. This was also the time that the
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| of rigid and heavy ones.
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| | company started to design and launch
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| Boss pioneered product export during the
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| | lifestyle accessories and its very first
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| 70s, conquering Western Europe first,
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| | collection of women's wear. Over the
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| then the Atlantic and finally, the United
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| | years, the company introduced more
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| Sates in 1976. The high-priced line
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| | labels, including the more casual Boss
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| instantly gained acceptance in America,
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| | Golf and Boss Sport lines, and Boss Black
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| as popularized by renowned figures such
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| | Selection. In 1999, another line - the
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| as Sylvester Stallone, Bjorn Borg and the
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| | sporty Boss Orange - was successfully
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| Miami vice cops. By the 80's, the company
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| | launched.
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| had already passed the DM 100 million
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| | At present Hugo Boss remains a subsidiary
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| sales mark.
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| | of Marzotto S.p.A., under the Valentino
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| The company made another remarkable turn
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| | Fashion Group, which owns a 50% share in
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| in 1984 when it launched its first
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| | the firm. It remains to be one of the
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| fragrance along with affordable casual
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| | world's top fashion lines, with Germany
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| wear like sweaters and sports jackets. A
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| | being its leading consumer and the United
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| year later, the company went public and
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| | States as the second. It holds more than
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| renamed itself Hugo Boss AG
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| | 350 franchise shops in over 90 countries
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| (Aktiengesellschaft, which is German for
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| | around the world.
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| a corporation that is owned by
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