| Google is engaged in a war. It is a war
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| | defined Internet Spam.Google trademarked
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| on spam. With new strategies and filters
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| | the term "TrustRank" and is working on a
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| ready to put into place, the search
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| | new spam removing model that they explain
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| engine is adding new firepower to its
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| | in what forum posters are referring to as
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| arsenal almost daily. Webmasters and SEO
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| | the Stanford White Paper. "Web spam pages
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| Consultants alike are terrified; fearing
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| | use various techniques to achieve
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| what the future holds for them. But for
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| | higher-than-deserved rankings in a search
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| those of us that believe in the cause,
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| | engine's results. While human experts can
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| the future isn't scary. In fact, the
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| | identify spam, it is too expensive to
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| future looks very bright.My ten year old
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| | manually evaluate a large number of
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| son is fascinated with war. He has a
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| | pages. Instead, we propose techniques to
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| dozen buckets full of army men, and makes
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| | semi-automatically separate reputable,
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| everything a battlefield-the kitchen, my
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| | good pages from spam. We first select a
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| bedroom, and even the bathroom. He has a
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| | small set of seed pages to be evaluated
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| new bicycle helmet that's army green.
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| | by an expert. Once we manually identify
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| For Halloween, when other kids were
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| | the reputable seed pages, we use the link
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| Spiderman and Batman, he was a soldier.
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| | structure of the web to discover other
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| He constantly plays computer games like
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| | pages that are likely to be good. In this
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| Soldiers of WWII and Battlefield 1942; he
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| | paper we discuss possible ways to
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| even turns brooms and mops into weapons
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| | implement the seed selection and the
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| to combat the invisible enemy. War is
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| | discovery of good pages. We present
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| all he talks about. He loves movies like
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| | results of experiments run on the World
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| Saving Private Ryan, Pearl Harbor, and
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| | Wide Web indexed by AltaVista and
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| Platoon. He knows more about both World
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| | evaluate the performance of our
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| Wars and Vietnam then I'll ever hope to,
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| | techniques. Our results show that we can
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| or care to, know. His obsession with war
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| | effectively filter out spam from a
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| got me thinking about how it applied to
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| | significant fraction of the web, based on
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| what I do every day. What does SEO and
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| | a good seed set of less than 200 sites."
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| war have in common? More to the point,
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| | This comes from a 12 page abstract,
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| how does Google implement strategies that
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| | called "Combating Spam with TrustRank",
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| declare war on spam?SEO is a constant
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| | on Stanford University's website that
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| struggle to get our clients' websites to
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| | outlines the methodology of TrustRank.In
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| the top. We combat lousy SEO companies
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| | summary, TrustRank is a way to cut down
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| that give us a bad name, flagrant ads
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| | on spam and filter out content that is
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| that claim they can do what we do for
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| | not relevant to the searcher in order to
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| only $29 by submitting your site to a
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| | bring them results they really want, by
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| thousand search engines, and other little
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| | branding good sites with a high trust
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| annoyances that pop up every day. Even
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| | rating, and by stamping the spam sites as
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| still, my small battles are really
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| | untrustworthy, including any site that
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| nothing when you compare it to the war
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| | links to these delineated sites.
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| that Google is waging. Google's number
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| | Google's abstract says, "Human editors
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| one goal is to bring the visitor the most
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| | help search engines combat search engine
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| relevant results possible in a search
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| | spam, but reviewing all content is
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| engine. This means filtering and sorting
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| | impractical. TrustRank places a core vote
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| through all the junk out there, so that
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| | of trust on a seed set of reviewed sites
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| you, the visitor, doesn't have to."It's
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| | to help search engines identify pages
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| an arms race," Steve Linford, director of
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| | that would be considered useful from
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| the London-based SpamHaus Project, said.
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| | pages that would be considered spam. This
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| "The more we lock (spammers) down, the
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| | trust is attenuated to other sites
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| more techniques they try to get around
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| | through links from the seed sites."
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| us." The SpamHaus Project is a
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| | Google's famous PageRank seems to have
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| nonprofit organization that posts
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| | lost meaning, as sites are easily able to
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| information about the groups behind the
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| | produce back links or purchase them,
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| majority of unsolicited e-mail, and
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| | which defeats the purpose of PageRank.
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| maintains a "black hole" list of domains
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| | In my opinion, TrustRank makes more
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| from which spammers operate. Spam
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| | sense. It makes a webmaster more careful
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| accounted for at least one in four email
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| | with whom he or she links to in the first
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| messages a business received in 2002. The
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| | place, making back links harder to get,
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| U.S. Attorney General's website has an
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| | but well worth the reward once they are
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| entire page on the subject. "Almost 45
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| | earned.Another way Google is fighting
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| percent of all email is now spam and that
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| | Internet spam is called the "Sandbox
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| number is growing each year. Nearly three
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| | Effect". The Sandbox Effect is
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| trillion spam messages are sent each year
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| | essentially a delay of a few months once
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| - 13 times the total snail mail delivered
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| | a site is spidered before it is indexed.
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| by the U.S. Postal service. The average
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| | Sometimes, a new site may initially
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| wired American is hit with nearly 2,200
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| | receive a high ranking in the search
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| spam messages annually - this after most
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| | engines, and then drop into search engine
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| ISPs have filtered 80-90 percent of the
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| | obscurity. They may receive no page rank,
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| junk messages. Some reports indicate that
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| | and can be virtually invisible in the
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| these numbers could increase by five
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| | search engines for up to 120 days. While
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| times in the near future."Market research
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| | this may seem like a penalty to new
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| firm, Gartner Inc., estimates that their
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| | website owners, especially if they are
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| company of over 10,000 employees suffers
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| | unaware of the new filters or how they
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| more than $13 million worth of lost
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| | work and why, it is Google's way of
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| productivity because of internally
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| | fighting spam. Their methodology is that
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| generated spam. This is just email spam.
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| | in the "sandbox" (named such for the
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| Throw in the spam on the internet, and
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| | analogy of a bunch of new kids playing in
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| it's a huge productivity drain. It
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| | the sandbox together away from the
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| causes companies financial losses because
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| | grownups), spammers won't see the results
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| they have to purchase more high tech
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| | of their efforts in the search engine,
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| software like spam blockers and spy-ware
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| | and may possibly be fooled into thinking
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| removers, and it's a strain on system
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| | they've either been caught, or their
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| servers and bandwidth.Google defines
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| | efforts have been futile. Google hopes
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| Internet Spam as any unwanted information
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| | the spammers will then simply give up and
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| or propaganda that may have been received
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| | go away. In war, we call this technique
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| through deceptive measures on the part of
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| | flanking, hoping to catch the enemy off
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| the sender. To a search engine, spam is
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| | guard by coming around behind their line,
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| hyperlinked pages that are intent on
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| | causing them to panic or withdraw. The
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| misleading the search engine. It is
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| | desired result of the Sandbox Effect is
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| estimated that 80% of search results for
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| | that the spammers most likely will do
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| any keyword phrases entered into a search
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| | both: panic and withdraw; or better yet,
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| engine are considered spam.During World
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| | surrender. Flanking is one of the most
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| War II, the term propaganda earned the
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| | effective plan of attack, and the most
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| negative connotation because of intended
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| | difficult to achieve, as it requires
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| deceptions used to dispirit those on the
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| | finesse, secrecy, and being able to know
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| front lines by Nazi Germany. Soldiers
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| | your enemy's moves before they do.As in
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| and citizens were constantly bombarded
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| | any war, it can be long, bloody, and both
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| with this new psychological weapon. Most
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| | sides can sustain heavy casualties.
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| propaganda in Germany was produced by the
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| | While spammers are filtered out, some
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| Ministry for Public Enlightenment and
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| | legitimate websites can be annihilated as
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| Propaganda, or PROMI. Joseph Goebbels was
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| | well, due to inadequate SEO, mistakes in
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| placed in charge of this ministry shortly
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| | their pages (like broken links), or just
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| after Adolf Hitler took power in 1933.
| |
| | simple ignorance to the way search
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| Hitler was impressed by the power of
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| | engines work. It is the responsibility
|
| Allied propaganda during World War I and
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| | of your five-star General to guide you
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| believed that it had been a primary cause
| |
| | and develop your strategy. Your SEO
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| of the collapse of morale and revolts in
| |
| | consultant can lead you through the
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| the German home front and Navy in 1918.
| |
| | minefield of search engine optimization
|
| Nazis had no moral qualms about spreading
| |
| | techniques without triggering any of the
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| propaganda which they themselves knew to
| |
| | mines, and keeping you safe. If you
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| the false and indeed spreading
| |
| | inadvertently set off a mine, you lose
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| deliberately false information was part
| |
| | your hard earned ranking, the traffic
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| of a doctrine known as the "Big Lie", the
| |
| | that goes with it, and the resulting
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| theory he wrote about in his book, Mein
| |
| | sales from that traffic. You will then
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| Kampf. In Mein Kampf, Hitler wrote that
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| | fall into the multitudes of spam
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| people came to believe that Germany was
| |
| | casualties; possibly earning a Google ban
|
| defeated in the First World War in the
| |
| | forever. Will the casual observer see
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| field due to a propaganda technique used
| |
| | these casualties? No. On the surface,
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| by Jews who were influential in the
| |
| | everything feels peaceful. In fact, the
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| German press."British and Allied fliers
| |
| | war only helps the average citizens and
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| were depicted as cowardly murderers and
| |
| | their relevant search results, and in the
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| Americans in particular as gangsters in
| |
| | end, brings a better search environment
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| the style of Al Capone. At the same time,
| |
| | for all. This is, after all, what Google
|
| German propaganda sought to alienate
| |
| | really wants. Peace.Jennifer E. Sullivan
|
| Americans and British from each other,
| |
| | is an Internet Business Consultant who
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| and both these Western belligerents from
| |
| | specializes in search engine optimization
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| the Soviets." --World War 2 Propaganda (
| |
| | and web marketing. Her emphasis is on
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| The propaganda was effective to a degree;
| |
| | small to medium business marketing. She
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| however, it was repudiated by the Allied
| |
| | has written several web marketing
|
| Powers' own positive and truthful
| |
| | articles, including "Hiring an SEO
|
| doctrine.Now, the term propaganda has
| |
| | Consultant: 10 Reasons Why You Should",
|
| come to mean, "information that is spread
| |
| | "Let's Not Forget About the Little Guy",
|
| for the purpose of promoting some cause,
| |
| | and "PageRank for Websites: Is There More
|
| such as a doctrine in a war." It's
| |
| | To the Web?".
|
| ironic that Google used this word when it
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| |
|
