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Business Lessons From History

Harry Truman stated, "The only new thing realizes, what did the other person
in the world is the history that you hear?"
don't know."
Lincoln is generally thought of as a
Truman spent many years studying the politician, which he was, but his
history of those who preceded him. His vocation was the law. He served about
study paid off. Truman today is regarded 1500 days as President and 23 years as a
as one of America's greatest Presidents. lawyer. During that time he tried
approximately 5000 cases, an average of
The reason history is important is about 200 a year. In the huge Eight
because we live in a cause-and-effect Judicial Circuit of Central Illinois,
universe. Similar choices produce similar Lincoln had the largest single caseload.
results at the individual (micro) level During his career, Lincoln was involved
and at the national (macro) level. in 15 murder cases. Of those, four men
History is the story of choices made, and were found not guilty (one by reason of
the results of those choices. insanity), two were indicted but not
prosecuted, one escaped during trial, six
LESSON ONE: Look For What Worked And were convicted on the lesser charge of
What Didn't Work, And Why manslaughter, and only two were found
guilty and sentenced to hang. (Lincoln
You can use history like a case study in Legal Briefs, July-September 1996, No.
business school. Example: Mark Twain 39)A quaint note has survived from one of
became a partner in a publishing company, Lincoln's civil cases in the 1850s. "If
Webster & Co., which published the " you settle I will charge nothing for what
Personal Memoirs of U. S. Grant." Twain I have done, and thank you to boot. By
also obtained the rights to Pope Leo settling you will likely get your money
III's authorized biography. The first sooner, and with much less trouble and
book became a best seller. The second expense." (Journal of the Abraham Lincoln
sold poorly. Assn., Vol 16, No. 2, pp. 4, 5)
Both publications seemed like good ideas. Lincoln understood that compromise is
Twain assumed that purchasing the Pope's necessary in everyday life. "Persuade
biography would be required reading for your neighbors to compromise whenever you
American Catholics. It wasn't. At that can," he wrote in a lecture for lawyers.
time many working-class Irish and German "Point out to them how the nominal winner
Catholics couldn't read and those who is often a real loser--in fees, and
could had little discretionary income for expenses, and waste of time."
purchasing books.
Learn about how Lincoln communicated from
Grant's memoirs became a literary and the recently released DVD "Lincoln On
financial triumph because it was written Communication." It is widely used as an
by a popular President who had just died, instructional manual in leadership and
it provided an insider's account of the communication programs, but it also is
Civil War, which was a fascinating topic valuable for self-study. It comes with an
for millions, and it was beautifully instructor's guide. For information
written. (See Fred Kaplan, "The Singular about obtaining this valuable resource,
Mark Twain." NY: 2003, Doubleday, pp. go to
422, 423)
Another Lincoln resource is the book "The
LESSON TWO: There Is Magic In Thinking Words Lincoln Lived By." For information
Big go to
Ted Turner is the biggest-thinking The book is available as a spoken-word
individual I have ever known personally. audiocassette. For information, to
He literally changed the world with CNN. Quantity prices are available. One of our
Changing the world is exactly what he readers ordered 200 copies to give to
intended to do. I was an on-air host and customers and prospects.
producer at TBS when CNN was being
planned. But I had no idea how big Ted
was thinking.
This article is excerpts from The
And where did Ted Turner get his Achievement Digest a complimentary
inspiration? From history. One of subscription, go to and follow the
Turner's favorite characters as a youth prompts.)
was Alexander the Great, who is reported
to have wept because there were no more
worlds left for him to conquer.
Gene Griessman, Ph.D. Editor and
An in-depth study of history can raise Publisher
your aspirations.
When you discover what others have been
able to accomplish under adverse Gene Griessman, Ph.D. is editor-in-chief
conditions and often with few advantages, of The Achievement Digest-- is an
you may hear a voice inside that says to executive coach and a much-sought after
you, "I can do something significant public speaker for conventions,
too." conferences, and retreats. He has
interviewed some of the most famous
"Make no little plans; they have no magic people in the world asking the question:
to stir men's blood." The quote is from "What makes people great?"His list
Daniel H. Burnham. Here's a thumbnail includes Ronald Reagan, Ray Charles,
sketch of the man behind the quote. David Rockefeller, Sandra Day O'Connor,
Jack Nicklaus, Hank Aaron, Ted Turner,
Burnham, who's the subject of Erik Julie Andrews, Aaron Copland, Jack
Larson's beautifully written new book Lemmon, Billy Joel, and Tennessee
"The Devil In The White City," was the Williams and many others.Griessman often
man who made the Chicago World's Fair appears on television and radio, and his
happen. He was Director of Works, World's award-winning programs have aired on WCNN
Columbian Exposition, 1893. Burnham and and TBS. For years he was host of "Up
his partner John Wellborn Root designed Close" on TBS, the SuperStation founded
some of Chicago's earliest skyscrapers. by Ted Turner.He has written and
His plan for Chicago was used for many co-authored seven books, plus a one-man
years, and is considered a classic play on Abraham Lincoln. He has
example of city planning. performed twice at historic Ford's
Theatre and at the Lincoln Memorial.His
The book "Time Tactics of Very Successful book "Time Tactics of Very Successful
People" contains an entire section on how People" was featured in Reader's Digest
high achievers make plans. For and is now in its 24th printing. He is
information about obtaining this book, go also author of "The Words Lincoln Lived
to By" and "The Inspirational Words of
Abraham Lincoln." His latest CD is
LINCOLN'S LOG entitled "99 Ways to Get More Out Of
Every Day" and his latest DVD is "Abraham
Lincoln still influences decisions. Lincoln on Communication."He has taught
Christie Hefner, chairman and chief at the College of William and Mary, North
executive, Playboy Enterprises, recently Carolina State University, Auburn
told a New York Times writer that she had University, and Georgia Tech. He has
learned an invaluable leadership lesson served as a Fulbright professor at the
from Lincoln. national graduate university of Pakistan
and as a visiting researcher at the
Here is a quote from that interview: "In National Agrarian University of Peru and
leadership, it isn't about what you say; the University of New South Wales in
it's about what the other person hears. Australia.He's a voting member of the
If you articulate well, like Lincoln, you Television Academy. For years he has
have a tendency to think: 'I've made been listed in Who's Who in America and
myself clear.' But the point is, Lincoln Who's Who in the World.




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